How do you sell banner space on your website or blog? This is a common question that is asked by people who have relatively new blogs and want to generate some extra cash with it. On my blog, I sell banner ads for a good amount of money which generates a nice passive income stream for me. That blog is almost an year old and it gets some decent traffic, so it was only natural for me to try to monetize it.
However, when I first started off, I had no idea how to sell banners on my blog. I didn’t know where to start, whom to contact, if anyone would be interested at all or even how to price them. These questions are not easy to answer, so I’ll give you a guide on how to do it. Hopefully, it will help you sell banners on your own blog or website.
There are many ways in which you can monetize your blog. Banner ads are a very good start especially for blogs that are relatively new and starting out. Banner ads bring a guaranteed income, unlike other monetization methods like affiliate marketing. If you want to promote your affiliate marketing products, you will only be paid when you make a sale. This is not easy for new blogs to accomplish. Also, the blogger might prefer a steady income stream instead of the possibility of getting paid. It might also happen that the blog or website is in a niche that is not really well suited for affiliate marketing.
Banners are sold directly to advertisers and thus they usually bring in a higher revenue than cost-per-click programs like Google Adsense. On my blog, I make about 3-4 times selling ads directly than through Adsense. This is not surprising because I negotiate a deal directly with my advertisers and they find value in what I have to offer.
If your blog gets a decent amount of traffic, you can always negotiate a deal with an advertiser and provide them value.
How to Find Advertisers
This is perhaps the biggest challenge that bloggers and site owners face and also the main reason why they don’t advertise using banners. So what is the solution? There are many ways to find companies that might be interested in advertising with you. Some of the techniques that I use are as follows -
- Search for Google Advertisers: Do a quick Google search for your niche and a few keywords that you are targeting. You will find sponsored links which shows which sites are advertising on Google Adwords. Now, you know a few companies that have the cash and the inclination to advertise and you can now contact those companies directly. Do the same with other ad networks as well.
- Look for Similar Blogs: If you go to blogs or websites in your area which have more traffic than you get, you might see some advertisers putting their banners. You can contact them directly to see if they would be interested in advertising on your blog as well.
- Find New Companies: If there are companies that are starting out in your industry, they would like to gain more exposure and they could be very well interested in advertising with you, so they can reach a wide relevant audience.
Is it Easy?
Truth be told, it is not. You do need to work your way through many emails and contacting many companies before you can land a good deal. It is definitely going to be more work than say putting Google Adsense code in your blog. That being said, you will reap long term relationships and rich dividends in terms of making money from your blog right away.
How Much Traffic is Good?
It really again depends on the niche and type of blog or website that you own. If you command an authority over your readers, even if you have less traffic, you can bag some good deals. It is hard to give you an estimate off hand, but 50-100 unique visits a day should be a good starting point. Of course you should also price your banner in a relevant way. If you get 50 unique visits a day, you may just make $20-25 per month (again, really depends on the niche and blog, but just as a rough estimate) so you might want to sell multiple ad spots.
In my next post, I will discuss pricing, how to write the email and what you can offer additionally to bag your advertising deals.