Is Article Marketing Dead?

Article Marketing DeadIs article marketing dead in 2012? 2011 was the eventful year with the Google Panda Update being rolled out by Google. There have been countless articles about whether article marketing still works. Here, I will present my own views and my own experience with article marketing. Let me see if I can answer whether the Google Panda Update killed article marketing or is it still a potent tool to use.

What is Article Marketing?

The idea behind article marketing is simple – you contribute an article in return for links. Lets look at how both parties here benefit.

The article marketing site benefits because it gets access to fresh, unique and good quality content absolutely free of cost. This is not easy to come by. So how does the site use this article? Simple, advertising mostly. If you look at popular article marketing directories like EzineArticles, you will find a ton of advertisements. These sites make millions of dollars every year from advertising (it was much higher prior to the Panda Update). Every article it gets contributes to this cost. There is no charge in obtaining these articles as they are submitted free of cost.

For the article marketer or writer, article marketing sites provide a good quality, high PageRank backlink. This helps new sites steadily grow up in Google search results. It also improves the PageRank of the site being linked to, which is a good addition to have in the long run. Article marketing provides an easy way to get good links back to your site, especially during the initial days when no one knows about your site.

How Article Marketing was Abused

Let me briefly talk about how article marketing was abused in general by webmasters and small businesses. They would hire article writers from sites like oDesk or Elance and produce a bunch of articles barely meeting the quality requirement in these article directories. These were just artificial ways to increase the number of backlinks and the site provided no more authority on the topic than it did before the marketing campaign.

Another common source of abuse was the proliferation of article spinners. These can be good tools but very easy to abuse. Essentially, they just product a bunch of replicas of a single article so they appear unique and then send them all over the internet. This was just an abuse of the system.

How Article Marketing Seemed Meaningless to Google: The Reason for Panda

It shouldn’t come as a surprise that Google wasn’t particularly fond of these article directories and article marketing in general. Part of the reason was described above – the system was abused. However, there are more fundamental flaws in the system.

Suppose I am a great writer and can write a very good article for my blog. Because it is new, it would appear way behind in search engine rankings. However, when I publish a far lower quality article on an article marketing site, it ranks highly because it has a high PR and is better established. See the problem? Google survives because it provides the best and most relevant results on top. With article marketing these articles seldom provide the full information – you need to go to the contributor’s website to know more (the good quality article).

My Personal Experience

I have a lot of experience with article marketing and over the years, I have seen its effectiveness decrease. Couple of years ago, it was a very potent tool for webmasters and small businesses. However, today it is certainly far less effective.

When I started off blogging (not GeeksMakeMoney, which is relatively new) I used article marketing to promote my blog. However, I was quite frustrated when I found that my article in the article directory would rank higher than my blog! This didn’t seem right because my blog had far more information than just a small article I write to promote it.

It was also quite frustrating to see low and substandard articles outperform my blog simply because they were on more established sites. This happened regularly with Squidoo, with the lenses beating my blog even though they contained outdated information.

With the Google panda, however, I was very happy to see all these go down in search rankings and my blog had come up first. This helped me quite a lot and I wrote an article about it on Problogger as well. Even now, when I look at keywords in my particular niche, I see article directories quite down the list. Couple of years ago, I would find all the top searches dominated with these.

So Is Article Marketing Dead?

Not necessarily. If you are starting a brand new site which no one knows about and you want some quick reasonably good links, this is an easy way to go about it. In addition, it helps Google index your site soon, so you can be assured of showing up in the search results.

That being said, I wouldn’t advise you to spend a lot of time on article marketing as a tool to promote your blog. If you have time, look for other methods. Try guest posting or try building relationships with other bloggers in your area. Better still, try to master social media and learn the new modes of information exchange on the internet like podcasts, videos, etc.

You might still want to use article marketing and perhaps it can give good results for very low competition keywords but I wouldn’t spend too much time with these.

Are you into article marketing today? Previously? I would love to hear your experience and thoughts!

109 Comments

  1. Emran Saiyed says:

    Is this true that you should spin your article first and leave the original content on your site? even though you are saying not to spin the article?

    • Sid says:

      Well, you should definitely have a unique article on your own blog or website. I am personally not a big fan of spinning, simply because it doesn’t promote the overall quality of the internet. Even though today Google cannot detect this with 100% accuracy, they might in the future. I would rather stick to ‘ethical’ promotional means.

  2. It’s a very good realistice information that you posted regarding the prospect of article marketing. I understood how it is being abused and nice to learn that still it has got impact for a new website owner to promote his business. This is always wise to create any original, content rich article without placing anything spun materials that can help to achieve high quality backlinks along with targeted traffic. Thanks for sharing your nice post.

  3. Well article markeitng is not dead nor it will be but it depends on the marketer how he do his work according to me if article marketing is done ina right way and most importantly on right channels then you will surely have its good results =)

    • Sid says:

      True. However, their effectiveness was greatly reduced after some Google algorithmic changes, especially the Panda. Good results are not as good right now! You should consider this aspect before putting in a ton of effort into it. Perhaps, for example, you might want to spend more time creating content for your own website. Thanks for dropping by!

  4. I am agreed with you that after panda its not the same but still if we see it as marketing prospective we can still take its advantage =)

  5. SEO Brighton says:

    I think it will be dead in 6 months. It has been abused too much by spinners and blog networks.

  6. Ade says:

    Old style article marketing from a few years doesn’t work because places like ezinearticles don’t have the authority they once had. Consequently, your articles don’t rank and you don’t get traffic like you used to. It seems that the new way to do article marketing (whatever that means !) is to syndicate your articles and guest post. Syndication is basically asking other people in the same niche as you if they would put your article on their site or if you post it to a place like ezinearticles hope that the quality is good that people will naturally repost it on their site. Guest posting is much the same except that the article is generally unique and specifically written for a particular site.

    Both strategies are far more time consuming and frustrating than the old style but it takes Google out of the equation which can’t be a bad thing in the long run.

  7. S Garrett says:

    Great post! Your details are very helpful. Thanks for your work.

  8. Elltamb says:

    Order Secure Bentyl 20mg Medication In Internet Paxil Viagra Online Kaufen Gunstig canadian cialis Cialis 20mg Propranolol 40

  9. Sal Laskey says:

    Hello. excellent job. I did not expect this. This is a fantastic story. Thanks!

  10. ZerceNuh says:

    taking viagra with cialis generic
    http://cialiscnrx.com/#

  11. antaply says:

    viagra natural femenina cialis generic
    http://www.cialiscnrx.com/#

  12. Norman Bonas says:

    There’s no doubt that this is a fascinating blog that contains fascinating topics. Have you heard about Punch Animation? The company has just obtained one million dollars in financing and it is just the right time to invest in it. Under the stock symbol, URBT, it is Trading Over the Counter for pennies that could create amazing returns for buyers that buy now! Punch Animation is producing its first computer animated tv series that will symbolize the future of animation. The person that is in charge of Punch Animation is Joseph Collins who is a powerhouse professional in the animation industry. Ultimately, the major concentration of Punch Animation is the growth of animated Television programs along with films for distribution globally.

  13. DavidHix says:

    nsa5anvjdkbj http://cialisrrr.com – cialis samples

  14. DavidHix says:

    b3pim9cxwc2f http://cialisrrr.com – cialis canadian pharmacy

  15. DavidHix says:

    29sk1qwhzi08 http://cialisrrr.com – cialis alternative

  16. DavidHix says:

    86klukk41uw3 http://cialisrrr.com – buy generic cialis online

  17. DavidHix says:

    biq4x23wxfml http://cialisrrr.com – generic cialis online

  18. minecraft says:

    Hi there, just became aware of your blog through Google, and found that it’s
    truly informative. I’m going to watch out for brussels.
    I’ll be grateful if you continue this in future. Numerous people will be benefited from
    your writing. Cheers!

  19. minecraft says:

    It’s difficult to find knowledgeable people in this particular topic, however, you seem like you know what you’re talking about!
    Thanks

  20. minecraft says:

    Good day! I know this is somewhat off topic but I was wondering which
    blog platform are you using for this website?

    I’m getting tired of WordPress because I’ve had issues with hackers
    and I’m looking at alternatives for another platform.
    I would be great if you could point me in the direction of a good platform.

  21. minecraft says:

    I got this site from my pal who shared with me regarding this web
    page and at the moment this time I am visiting this web site and
    reading very informative articles or reviews at this time.

  22. minecraft says:

    Appreciate the recommendation. Will try it
    out.

  23. minecraft says:

    Hello to every body, it’s my first go to see of this blog; this website carries amazing and
    really good information designed for visitors.

  24. minecraft says:

    I’m truly enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme?
    Exceptional work!

  25. minecraft says:

    hello there and thank you for your information – I have definitely picked
    up something new from right here. I did however expertise several
    technical issues using this website, as I experienced to
    reload the web site lots of times previous to I could get
    it to load properly. I had been wondering if your web hosting is OK?

    Not that I am complaining, but slow loading instances times will very frequently affect your placement in google and could damage your quality score
    if ads and marketing with Adwords. Anyway I am adding this
    RSS to my email and could look out for a lot more of your respective fascinating content.
    Ensure that you update this again soon.

  26. minecraft says:

    Thank you for another magnificent post. The place else may anybody get that kind of information in such an ideal manner of writing?
    I’ve a presentation next week, and I’m on the look for such info.

  27. Incredible points. Outstanding arguments. Keep up the good
    effort.

  28. Have you ever considered creating an ebook
    or guest authoring on other websites? I have a blog based upon on the same ideas you discuss and would really like to
    have you share some stories/information. I know my readers
    would value your work. If you’re even remotely interested, feel free to
    send me an email.

  29. My relatives all the time say that I am killing my time here at web, but
    I know I am getting familiarity every day by reading such fastidious content.

  30. My brother recommended I would possibly like this website.
    He used to be entirely right. This submit actually made my day.
    You can not consider just how much time I had spent for this info!
    Thanks!

  31. Hey, I think your blog might be having browser compatibility issues.
    When I look at your blog site in Firefox, it looks fine but when opening in Internet Explorer,
    it has some overlapping. I just wanted to give you a quick
    heads up! Other then that, superb blog!

  32. Simply wish to say your article is as amazing.
    The clarity to your put up is simply great and that i could think
    you’re an expert in this subject. Well together with your permission let me to seize your feed to stay up to date with forthcoming post.
    Thanks one million and please carry on the rewarding
    work.

  33. I absolutely love your website.. Pleasant colors & theme.
    Did you create this website yourself? Please reply back as I’m wanting to create my very own site and
    would like to know where you got this from or just
    what the theme is named. Many thanks!

  34. What’s up to every one, the contents present at this web page
    are in fact amazing for people knowledge, well, keep up the nice work
    fellows.

  35. Hi! Quick question that’s totally off topic. Do you know how to make
    your site mobile friendly? My web site looks weird when browsing from my iphone 4.
    I’m trying to find a theme or plugin that might be able to
    fix this issue. If you have any recommendations, please share.
    Appreciate it!

  36. Josephrenty says:

    euhqm1
    http://sildenafil2018.icu – where can i buy sildenafil over the counter

  37. Josephrenty says:

    0h0ez2
    http://sildenafil2018.icu – sildenafil generic dosage

  38. Dysport是A型肉毒桿菌素,為英國一所受嚴格監管的藥廠內透過高科技純化程序提煉的蛋白質。 Dysport更獲美國食品及藥物管理局FDA核准用於美容用途,肯定其效果及安全性。其能有效阻隔神經訊息傳達,令肌肉不受神經控制,減退因肌肉而過度收縮引致的面部動態性皺紋及放鬆過度活躍的肌肉,以達到瘦面、瘦小腿效果;亦能抑制汗腺掛汗的神經系統,有效減少汗水分泌,達到止汗​​及減少異味。Dysport 瘦面 溶脂 Dysport注射到咬肌內,抑制神經肌接頭處乙酰膽鹼遞質的傳遞,使咬肌張力變小而達到瘦臉效果。

  39. I simply couldn’t depart your site prior to suggesting that I extremely enjoyed the standard
    information a person provide on your visitors? Is
    going to be back ceaselessly in order to investigate cross-check new
    posts

  40. adhesia says:

    2077 buy periactin weight gain pills
    buy generic viagra online

  41. As far as I know, this is probably the best source of additional income. Check it out, you will thank me later – http://bit.ly/2PAgEoC

  42. Timeless Truth Mask 提提研 【面膜系列】櫻花粉嫩純芙棉面膜的商品介紹 Timeless Truth Mask 提提研,面膜系列,櫻花粉嫩純芙棉面膜

  43. Crabtree & Evelyn 瑰珀翠 【放鬆秘笈】放鬆秘笈─薰衣草 Aromatherapy Distillations Lavender Aromatherapy Oil的商品介紹 Crabtree & Evelyn 瑰珀翠,放鬆秘笈,放鬆秘笈─薰衣草 Aromatherapy Distillations Lavender Aromatherapy Oil

  44. Thank you for the auspicious writeup. It in truth was
    once a amusement account it. Look complicated to more brought agreeable from you!
    By the way, how could we communicate?

Leave a Reply

Your email address will not be published. Required fields are marked *