What are the pros and cons of having multiple blogs? As bloggers, we like to create. It is not unusual for bloggers to write in two or more completely different niches because they like both these areas. This is as true of small bloggers as the top names in the industry (Darren Rowse has two blogs, both one of the most popular ones in their niche: ProBlogger and Digital Photography School). There is no reason you can’t do the same. Besides, we all have varied interests and we like to blog about different things.
However, having multiple blogs obviously can spread you too thin – we have limited time and probably cannot do justice to all blogs if there are too many. Here are some pros and cons of having multiple blogs –
Pros of Multiple Blogs
1. Different Topics/Interests
We all have several interests that we would like to blog about. If you have just one blog about fashion and now want to write about cooking, chances are your audience will find the content being diluted because they are on your blog for fashion not cooking (not that this cannot be done, as Cupcakes and Cashmere has shown, but that’s how the blog started off).
When you have something to contribute in two dissimilar fields (think finance and gardening for instance), you’ll need multiple blogs. When you think you can be a pro-blogger in each field, there is all the more incentive to try to create multiple blogs that you can monetize, which can potentially increase your income.
2. Diversification of Income
When you have multiple blogs, it is easier to diversify your income. Investment 101 states that you should diversify. This is also true of your online income opportunities. When you diversify, there is a lower chance of you being affected. For example, one of your blogs could be a great success but most of the traffic is from Google. If Google changes their algorithm, you can literally lose half the traffic overnight. No, bigger sites are not immune to this either – just ask EzineArticles.Or one of the monetization methods might not work anymore (think Amazon affiliates in California) and might affect one blog disproportionately.
By having multiple blogs, you know that such impacts can be limited or minimized. Things that can adversely impact one blog might not do so to the other. You are not putting all your eggs in one basket. Instead, you are relying on a bunch of blogs to provide you with smaller income streams, each of which can potentially be scaled up.
3. Numbers Game
A lot of success stories are numbers’ games. Yes, there is skill but there is also luck. If you have multiple blogs, then there is a higher probability of one of them taking off and becoming highly successful. However, even if you are an expert in one field and start to blog about it, that is no guarantee of success.
Several pro-bloggers manage more than one digital property. If your first blogging experience is a huge success, good for you. If not, you can always start another one and keep trying until one of the blogs becomes immensely popular.
It is always hard to predict success in blogging. The landscape is in a constant state of flux and easily keeps changing form. So if you have more blogs, that increases your odds of success.
4. Out-of-the-Box Problem Solving
As much as I would like to tell you that all blogging is essentially the same – you write something that provides value to readers – the truth is, every niche is very unique in its own way. Once you seriously blog in one niche, you’ll learn all the tricks and techniques that bloggers use to succeed. However, since you own multiple blogs, you can now learn about several different niches.
You can apply things you learn from one blog to another and keep experimenting. Your repertoire of tools to help you succeed have just multiplied. And indeed each niche is unique. Fashion blogs seldom have a lot of written content but are very beautifully created and contain a ton of photographs. The opposite is true for blogs in the niche of internet marketing.
You can learn from every niche and then experiment what might work in a different niche. Remember that you are an insider and outsider at the same time, which is a great position to be in.
5. Learning and Networking Opportunities
Never underestimate the chances of random connections. You might get an opportunity of a lifetime through a source that had nothing to do with your field. May be your travel reader is also a successful entrepreneur who wants to learn more about promoting his business online. You’ll never know.
When you blog in multiple niches, your circle of friends, connections and acquaintances increases and these circles can seem very disparate. However, you will be surprised by how connections are made. If you have your spheres of influence and can act to make connections among these circles, you are already on your way to forming greatly helpful relationships for the future.
Cons of Multiple Blogs
1. Limited Time
You have limited time to spend on your blogs. You probably have other engagements or a full-time job or school to attend. Time is always a constraining factor. If you have multiple blogs, then you get to spend smaller amounts of time on each. This could actually hamper the progress of your blog.
There are certain things you really need to do in order to promote your blog. For example, you might want to comment on similar blogs to gain some readers. However, if you have multiple blogs, then the time you can spend doing this decreases for each blog.
2. Not Taking Your Blog Seriously
It is human nature to look for escape routes. This is why cutting off escape routes can actually result in giving your 100% to a project. If you have multiple blogs, you can easily slack off, telling yourself “if this one fails, I have another one to work on”. However, if you don’t have that excuse, then you will spend all your creative energies into making your one blog successful.
—Slack off – if not this blog, then I have another blog that might succeed!
3. Thinking of Costs
Time is not the only cost associated with a blog. There are real costs of being successful as a blogger, depending on the niche. Domain, hosting, images, attending industry events, buying things to review, etc. are all potential costs that can add up based on which industries you blog in. Also, you might want to hire a (logo) designer, programmer or writer to further your blog as a business. All these are costs you should be aware of.
4. Losing Focus is Easy
When you have multiple blogs to write and worry about, you can easily lose focus. There are lots of little things a blog needs to grow beyond the initial cocoon and ultimately make a decent amount of money. It is hard to keep track of all this when you have several blogs. It does get easier with time though – you learn to chalk out a blueprint that works best for you.
Still, sometimes you just need to spend a substantial amount of time on blog, experiment, learn, rinse and repeat to truly make it successful and work.
5. Single Authority Blog is Powerful
Even though there is an advantage of having 10 blogs earning you $100/month instead of 1 blog earning you $1000/month, a bigger blog can have several advantages that a small blog just cannot have. A big, successful blog is a whole business of its own. It has authority. You can be quoted in newspapers and magazines about your blog. You are a brand in yourself. You can get speaking assignments in industry conventions. The potential to grow into something substantial is huge. There are real rewards for wanting to own a blog that is a pioneer in your industry. This is easier to do with one focused blog rather than several smaller blogs.
What are your thoughts on having multiple blogs? Do you have more than one active blog? How many? What was your experience managing them all?
Photo Credit: mosabua